Constant Contact presents: Connecticut Marketing Conference

December 5th 2015

Constant Contact presents:
Connecticut Marketing Conference
On and Offline Marketing Tips to Grow Your Business

When: Thursday, December 17, 2015
8:30am - 11:30am
Networking: 8:30am
Panel: 9:00am - 10:00am
Breakout Sessions: 10:00am - 11:00am

Where: University of Connecticut
1 University Placem Stamford, CT 06901

Featuring NECG Members: Robert Clark and Linda Kavanagh

Join us for this fun morning covering all the hidden secrets to grow your business on and offline.

Panel: Branding Yourself On and Offline
9:00am - 10:00am

Brand your image to help grow your business through video, LinkedIn, and public relations.

Matt Shea, Videographer
Linda Kavanagh, Public Relations expert
Susan Catalano, LinkedIn expert

Breakout Sessions:

10:00am - 11:00am

Breakout 1: Grow Your Email List
Quick, easy ideas to expand your reach
Presented by Alex Hollywood, Regional Development Director, NY Metro
How’s your email list? Is it growing steadily – or a bit stagnant? And when’s the last time you actually contacted them? If you are ready to develop a great list of email addresses to start marketing to, you need a plan! This seminar will help you identify how to gather contacts of people interested in your organization wherever they find you, plus provide tips, technologies and tactics for keeping your contacts organized and segmented for easier, more effective targeted marketing. In this seminar you will learn how to:

Get started with gathering email contacts
Establish an organized contact segmentation process
Grow your email lists online and in person
Keep your subscribers interested & engaged after they sign up

Breakout 2: The Power of the Inbox
Tips and Tricks for Successful Email Marketing
Presented by David Fischer, Constant Contact Authorized Local Expert

What is the first impression you give when they see you in their email inbox? And when they see you there, what do they do? This powerful seminar takes you step-by-step through the keys to effective email marketing:

What it really is (and isn’t)
What it can do for your business
And the five easy steps you must take to harness the power of the inbox!

From revealing why regular email doesn't work, to insider tips and techniques like automated list building tools and the design elements that work (and those that don't!), this seminar will give you the keys to the most effective marketing you can do: email marketing.

Breakout 3: Social Media Basics: The why, the what, and the how for your small business or nonprofit
Presented by Robert Clark, Constant Contact Authorized Local Expert
You know your prospects, clients and members are active on social media. Are you asking: can social media really be harnessed for your business or nonprofit? Perhaps you’re not convinced that it works – or you are, but you’re feeling overwhelmed and are not sure how to get started marketing your business with social media.

We’ll take a look at the 5 most popular social media networks – Facebook, LinkedIn, Twitter, Pinterest and Instagram – and discuss:

What each network is about
What to post
How often to post
The business benefit of using each social network

We’ll also look at what comes next: what kinds of engaging, share-worthy content to post to social media, how to get started, and how to use a content calendar to plan your social media posts.