Our Experts

Meet our industry experts, a passionate and talented pool of seasoned professionals who have made the hospitality industry their home. NECG is pleased to introduce you to this dynamic team who will take your company from Dirt-to-Digital.

Alicia Mascia
Point of Sale Equipment (Toast)

Over the past seven years Alicia has been working exclusively in the restaurant industry. During that time, she has seen the multitude of challenges restaurants encounter and the various ways the right technology platform can help to eliminate those challenges. She has found that a reliable POS Platform is one of the key ingredients to managing a successful operation. 

When purchasing a new POS system, you aren’t just buying software. You’re entering into a long-term relationship with a POS partner which will exponentially help your business. Above all, quality support is one of the most valuable things a POS provider can offer. Choosing a POS with exceptional support will help you with everything from installation to staff training, all the while ensuring that day to day operations run smoothly, reliably and efficiently. 

The flexibility of a cloud-based platform is essential in today's world. The right SaaS model will provide exceptional service, while always operating on the latest version. Toast allows you to offer the best guest experience with a platform proven to help your restaurant grow. Built from the ground up with both your operations and customers in mind. Toast allows you to identify your best customers, their favorite items, average spend, and how long it’s been since their last visit, and use that information to create personalized marketing campaigns. Toast automatically tracks real-time menu sales, inventory, and labor, and organizes that information into detailed reports you can access anywhere in the world, at any time! 

A successful transition begins with proper planning. Alicia has found that the key is not to wait until you absolutely need a new system. She has also found you do not want to be stuck opening a new restaurant without a POS, only to realize how desperately you need a system to streamline operations.