Our Experts

Meet our industry experts, a passionate and talented pool of seasoned professionals who have made the hospitality industry their home. NECG is pleased to introduce you to this dynamic team who will take your company from Dirt-to-Digital.

Helen Grace
Town Planner
25 Dartmouth Road
Cos Cob, CT 06807

Town Planner has helped locally owned businesses in the hospitality sector to grow for more than 30 years.   Town Planner's advertising services are flexible and customized for each client offering a combination of print, print and digital, and digital-only options which include, but are not limited to;  blog writing, social media support, and content marketing programs. 

Advertising has changed from a game of bowling (a direct one-way game) to what it is now, more like playing a game of pinball!    Now, you need to send the ball (the ad message) into the game area, watch as it is bounced around (shared), and either hit the money right away or reload it (the message) and wait for a bit to strike!   Helen says “The team at Town Planner here has been built with this in mind.  Each team member works relentlessly with each client, as part of an organized plan.  Each plan is designed to solve a specific marketing problem, lead more customers to do business with our clients and support our clients to build a higher-profile brand. 

At Town Planner, we are big on setting goals with clients and measuring our results.

“I stop at nothing to make my clients successful” and I “help them by carrying some of their workloads”.  Clients at Town Planner feel so much more than just regular advertising clients.  They know they have in me an advocate, a project manager, a thought leader, an agent of change to help them with their business objectives, and a sounding board.  They know they have a whole extra team of professionals to work on their business - people who are experts in their field (copywriting, social media, graphic design, data, etc) but also who care and who are there for them at any time of day or night. 

Before owning her business, Helen held various management positions over a 25-year career within American Express in UK and NY.  She relocated from the UK to the USA in 2011 with her husband and two sons and they all became US Citizens in 2023. 

She has built a solid local network of small business owners and local non-profits.  She volunteers for the PTA and currently serves as President of Greenwich BNI.